Saudi Arabia is preparing for a quick rebound in tourism and hasn’t revised its visitor targets for 2021 despite the coronavirus pandemic, Tourism Minister Ahmed Al-Khateeb said.
“If countries today open their borders, we will be fit to run fast, and this is the plan,” said Al-Khateeb, a key adviser to Crown Prince Mohammed bin Salman. “We believe people want to travel and they will continue to travel, but we need countries to coordinate their actions.”
The pandemic forced Saudi Arabia to shut its borders in March, thwarting the government’s ambitions to expand its travel industry six months after allowing vacationers to visit the country for the first time. While the number of international visitors slumped, a boom in domestic tourism surpassed official projections and helped offset that decline, he said.
Tourism is an important part of Saudi Arabia’s plans to diversify the oil-dependent economy.
Official tourism targets for next year remain unchanged, Al-Khateeb said, and the government still plans to expand the sector to make up 10% of economic output by 2030.
“We built the ecosystem, we have the international campaigns ready, we have developed the visitor experience and we are ready to capture the numbers we promised to capture,” he said.
Ten sites where the government chose to promote summer travel generated 8.6 billion riyals ($2.3 billion) from June 25 to August 31, a 31% increase from last year, Al-Khateeb said.
Ten sites where the government chose to promote summer travel generated 8.6 billion riyals ($2.3 billion) from June 25 to August 31, a 31% increase from last year, Al-Khateeb said. Hotel occupancy at those sites rise to about 80% over the summer, compared to just 5% earlier in the pandemic, he added.
A $4 billion tourism development fund created by the government in June signed its first deal a few days ago, and has “five other projects in the pipeline before the end of the year,” Al-Khateeb said. The fund agreed to collaborate with Al Oula Group to finance the development of a five-star hotel operated by Fairmont Hotels & Resorts Inc., part of a 40,000 square meter waterfront project in the city of Khobar.