Wednesday , September 30 2020

‘Netflix must plow 25% of revenue into content’

Bloomberg

France is finalising a bill to force video-on-demand services from Netflix Inc, Amazon.com Inc, Apple Inc, Walt Disney Co and others to invest at least 25% of their revenue derived in the country to fund local productions.
The French legislation falls under a European Union directive requiring such companies to ensure that at least 30% of their catalogs are comprised of European-made content. The French Culture Ministry, which shared a presentation made in Paris with Bloomberg, didn’t comment on how France is planning to measure sales of the platforms in France.
California-based Netflix has already made several French original series, including “Marseille” and “Osmosis,” and announced plans to open a Paris office in January. The service exceeded five million subscribers in France, Chief Executive Officer Reed Hastings said last year.
Parliament will debate the bill beginning in March and it would be enacted after a late-summer final vote, including details of the services’ obligations, the ministry said.
The rule is part of France’s broader push for what it has dubbed its “cultural sovereignty in the digital era.”
It aims at buoying national traditional media players in the face of the growing success of foreign entertainment platforms. France is also going to relax broadcasting and advertising rules that were designed in part to protect French cinema and keep people going to movie theaters.
The National Center for Cinema and Animated Image, the governmental body overseeing French productions and funding, estimates Netflix and equivalent platforms accrued sales in France of about 500 million euros ($556 million) in 2018, which would make for an investment of about 125 million euros, French newspaper Les Echos reported on Tuesday.

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