DUBAI / Emirates Business
The digital transformation of the Middle East and North Africa (Mena) small- and medium-sized enterprises and smart cities is driving regional software spend to top $6 billion, industry experts announced on Monday.
The Mena region is a fast-growth market for digital transformation, as organisations look to gain greater business agility, better understand customer needs and trends, and scale up on emerging technology innovations. In particular, software spend is the fastest growing technology sector in the Mena region, increasing by 11 percent year-on-year to a record-high of $6.2 billion in 2018, according to Gartner.
“Record Mena software spe-nd shows that organizations value real-time operations to drive digital business success, from Smart Cities and mega-events, to digital oilfields and connected malls,” said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South.