Dubai / Emirates Business
Smaat, the leading digital marketing and communications agency in the Kingdom of Saudi Arabia, announced its expansion into the United Arab Emirates, together with the launch of its digital marketing and communications services and consulting through its new office in Dubai Design District (d3) in the city of Dubai.
The expansion through the Dubai office, which will be officially open for operation in the coming weeks, is the first phase of Smaat’s strategy for expansion and scale. The company’s strategic market penetration schema includes respective GCC and North African hubs to take place in the third and four quarters of this year.
In tandem with the launch of the UAE satellite office, Smaat also announced the appointment of Ashraf Zeitoon as Chief Executive Officer. Zeitoon will oversee the establishment of operations in the UAE, together with the expansion of partnerships with leading brands operating in Saudi Arabia and the region. Zeitoon has held several senior leadership positions during his career in both the public sectors of the Hashemite Kingdom of Jordan and of the UAE. His career includes private sector experience with several the leading regional and international corporations, including his most recent position as Facebook, Inc. Head of Public Policy for the Middle East and North Africa region.
Ahmed Al Jabreen, co-founder and General Manager of Samat, stated, “The decision to launch Smaat operations in Dubai is driven by the company’s strategy to expand into a number of dynamic Arab economies beginning with the GCC, following the company’s achievements and unprecedented results in the Saudi market.”