Apple updated its most popular iPad with support for Apple Pencil plus even greater performance, starting at 1349 AED. The new 9.7-inch iPad and Apple Pencil give users the ability to be even more creative and productive, from sketching ideas and jotting down handwritten notes to marking up screenshots. The new iPad is more versatile and capable than ever, features a large Retina display, the A10 Fusion chip and advanced sensors that help deliver immersive augmented reality, and provides unmatched portability, ease of use and all-day battery life.
“iPad is our vision for the future of computing and hundreds of millions of people around the world use it every day at work, in school and for play. This new 9.7-inch iPad takes everything people love about our most popular iPad and makes it even better for inspiring creativity and learning,” said Greg Joswiak, Apple’s vice president of Product Marketing. “Our most popular and affordable iPad now includes support for Apple Pencil, bringing the advanced capabilities of one of our most creative tools to even more users. This iPad also has the power of the A10
Fusion chip, combined with the big, beautiful Retina display, advanced cameras and sensors that enable incredible AR experiences simply not possible on other devices.”
iPad’s beautiful 9.7-inch Retina display delivers gorgeous detail and vivid colours, and features a higher-resolution touch sensor that enables Apple Pencil support.
First introduced for iPad Pro, Apple Pencil has become a popular and versatile tool among students, professionals and creatives and is now available to even more customers.
Apple Pencil delivers a remarkably fluid and natural drawing experience. Advanced sensors measure both pressure and tilt, and provide pixel-perfect accuracy and low latency for activities from note taking to illustration in
apps like Notability, Pages, Numbers, Keynote and Microsoft Office. iPad’s palm rejection technology even makes it possible to rest your hand on the screen while you use Apple Pencil.
The new iPad features the Apple-designed A10 Fusion chip with 64 bit desktop-class architecture, delivering 40 percent faster CPU and 50 percent faster graphics performance for
seamless multitasking and graphics-intensive apps.
The front- and rear-facing cameras offer exceptional low-light performance and HD video recording for document scanning, and moviemaking.
The new iPad is a stunning, large viewfinder for immersive AR experiences. Its Retina display, powerful chip, enhanced cameras and advanced sensors, including a gyroscope and accelerometer for accurate motion tracking, are designed to support the next generation of AR apps.
Built for durability and mobility, the new 9.7-inch iPad features an aluminum unibody construction and ultrafast wireless that can deliver two times faster cellular data connections, so it is even easier to stay connected anywhere.3 With Apple SIM, customers can connect to wireless data plans right from their device when traveling in more than 180 countries and regions.
iOS 11 introduces powerful new features for iPad. The Dock provides quick access to frequently used apps and documents from any screen, and makes it easier to multitask with Split View and Slide Over. Drag and Drop makes moving images, text and files between apps easier than ever. Apple Pencil is more deeply integrated into iPad with support for inline drawing. The Files app provides a central place to access and organise files no matter where they are located — on iPad or in the cloud with built-in support for iCloud Drive and providers like Box, Dropbox and others.
Smart Covers for iPad are available for $39 in charcoal gray, midnight blue, red, white and pink sand at Apple.com and Apple Stores. Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online, to help them set up email and iMessage, download apps from the App Store and more.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth.
Apple revamps privacy controls for new EU law
Apple Inc. is revamping privacy controls for its devices and cloud services to comply with strict new European rules as Facebook Inc. faces a user privacy backlash.
The iPhone maker said it will update its web page for managing Apple IDs in coming months to let users download a copy of all their data stored with the company. The site will also let customers correct personal information, temporarily deactivate their account, and completely delete it. The new privacy controls are designed to comply with the European Union’s General Data Protection Regulation, which kicks in May 25, the Cupertino, California-based company said.
Apple also updated operating systems for iPhones and iPads, Macs and Apple TVs. The new versions have a splash screen detailing Apple’s privacy stance and how data is used in individual applications.
The iOS 11.3 update for phones and tablets also includes a toggle to disable a controversial feature that slowed down iPhones with older batteries to avoid random shutdowns. It also offers the ability to view health records, and new animated emojis for iPhone X users.
While Apple first previewed the software changes in January, the new privacy features come as Facebook faces criticism over unauthorised use of its customers’ data. Users, regulators and investors are raising more questions about what large technology companies know about their customers.
Apple regularly promotes the privacy of its devices. It makes money by selling hardware, while internet companies like Facebook and Google rely on detailed user data for their advertising businesses.
Apple Chief Executive Officer Tim Cook called for user privacy regulation at a recent summit in China.
“This certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life—from my own point of view it shouldn’t exist.”
Apple’s new web-based privacy options will be released for users in Europe in early May, while the features will come to other countries later. Previously, users could download their data, correct their information, and delete accounts by contacting Apple directly.
This is the first time the company is offering these capabilities in a single location online.