ABU DHABI / WAM
Etihad Airways has launched a contemporary airport lounge brand in partnership with No1 Lounges. To be known as ‘The House’, the project is the result of a unique collaboration between the airline and award-winning lounge provider, which will operate the new brand. The project begins at London Heathrow, where Etihad Airways’ lounge will be rebra-nded ‘The House, home of Eti- had Airways and other leading airlines’. The scope of new lou-nge brand may be expanded to include other lounges.
No1 Lounges has worked closely with Etihad to create a bold, contemporary and aspirational experience which will continue to deliver and exceed service, hospitality and interior design expectations of the airline’s discerning customers.
Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “This is an innovative development for Etihad’s international lounge offering. No1 Lounges stood out for their operational skill and
expertise, and for their creative approach to Etihad’s lounge needs.