Friday , December 15 2017

Cleartrip’s Arabic site to enhance GCC bookings

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Emirates Business

Cleartrip, a leading mobile and online travel company in the Middle East, has officially launched an Arabic-language website to support its GCC market expansion efforts and provide users in the region with
localized browsing and booking
capability.
The new website includes content and promotions relevant for Arabic-speaking audiences, and comes with a host of useful features, tools and functionality designed to allow travelers to easily make and manage reservations. Users are also able to avail exciting offers and benefits when booking on the Cleartrip website or its mobile application.
Cleartrip is experiencing increased traffic on its website from mobile devices, with traffic driven by smartphones and tablets growing 30% during the first week of Ramadan, and the launch of a dedicated website in Arabic language is expected to further accelerate bookings.
Innovations in payments security, along with the launch of new government initiatives in the UAE and the proliferation of e-commerce startups, are driving increased consumer trust in online payments. This in turn is further expanding the market opportunity for Cleartrip. Currently, 86% of Cleartrip bookings in the UAE are by credit card and 14% are by debit card.
“As the Middle East traveler becomes more discerning and tech-savvy and as the travel booking landscape shifts toward a more digital focus, the demand for in-language information and booking capability is on the rise,” said Stuart Crighton, Founder & CEO of Cleartrip.
The Middle East’s online travel market is forecast to almost double in value in the two-year period between 2016 and 2018, rising from US$18 billion to US$35 billion by 2018. According to a joint study conducted by Travelport and Phocuswright, online travel bookings, which accounted for 25% of all bookings in the Middle East in 2016, will rise to 36% by the end of 2017.

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