Shipments of Apple Inc’s popular AirPods wireless earphones are expected to double to 60 million units in 2019, according to people familiar with the Cupertino-based company’s production plans. This has been driven in part by “much higher” than expected demand for the pricier AirPods Pro model unveiled in October.
The $249 AirPods Pro — which offer noise cancellation and water resistance — have surpassed expectations and demand for them is pushing Apple’s assembly partners against capacity and technical constraints, a person familiar with the matter said. Multiple suppliers are competing for the business of manufacturing the Pro earphones, though some are still building up the technical proficiency. There’s a wait time of two to three weeks for the AirPods Pro on Apple’s US website.
The most advanced form of wireless headphones is called “true wireless,” defined by the absence of a wire not just between the headphones and the music source but also between the two earbuds — and the AirPods are the category-leading example. Taiwan-based Inventec Corp and China’s Luxshare Precision Industry Co and Goertek Inc manufacture the AirPods for Apple.
Apple spokeswoman Trudy Muller declined to comment on the product’s shipments.
The pickup in AirPods sales this year has been helped by the launch of two new iterations: the Pro model in October and a $199 upgraded version of the original in March. The first AirPods were released in 2016. The runway is also mostly clear for Apple to have a successful holiday season, with Microsoft Corp delaying its rival true wireless buds until spring and Google also not launching its new model until 2020.
At the end of August, Apple was the clear leader in the global true wireless earphones market, according to Counterpoint Research. AirPods shipments have dwarfed every alternative and the Beats Powerbeats Pro, another Apple product, also feature in the top 10 sellers.
While Samsung Electronics Co’s Galaxy Buds have emerged as a recognisable competitor, Apple moreover ranked as the most preferred brand for future purchases of true wireless
headphones in the US, the researchers said. “Apple also edged rivals because true wireless as a category is the preferred choice over wireless earphones, due to factors like better sound quality, portability, and ease of use,” Counterpoint analyst Pavel Naiya said.
Wearables like the AirPods and Apple Watch have become a crucial growth driver for the Cupertino company, which is adapting to plateauing iPhone demand in a mature smartphone market.
Adobe adds features to iPad Photoshop app after criticism
Adobe Inc said new features are coming to its Photoshop for iPad application, responding to criticism that the
first version lacked basic functions users expected would be retained from
the desktop model of the best-selling image-editing software.
The company said that before the end of the year it would add a Select Subject mode, which uses artificial
intelligence to automatically identify and select a subject in an image, and an upgraded version of the Cloud documents function, which synchronises Photoshop files between the desktop and iPad apps.
In the first half of 2020, Photoshop for iPad will get support for Curves, which adjusts the colour of an image, and improvements to layers, brush sensitivity, the ability to rotate the canvas and integration with the Lightroom app, the company said in a blog post.